Potomac Electric Power Company (PEPCO) The introduction of GenerLink (a portable generator connection device) required two complex, yet integrated communications approaches to
simplify a highly technical product to consumers and wholesalers. LightSource provided branding (product naming and identity system), print collateral
(direct mail, brochures, newsletters, technical factsheets), media (video, Website, trade publications) and event support (interactive product demos
and creative employee launches).
