For a new venture or existing business or product line, LightSource Marketing will prepare a marketing plan that helps leverage your market opportunities.

Our Approach:

1. Develop a clear understanding of your business objectives and organizational needs, including a thorough situational audit and competitive analysis.
2. Develop realistic, measurable goals and objectives that capitalize on your strengths and differentiate your organization.
3. Craft specific, creative marketing strategies.
4. Detail tactical plans based on target market definition, positioning, pricing, distribution channels, and promotional approach.
5. Define monitoring, evaluation and feedback mechanisms for performance.

Select Client Profiles
::  City of Franklin - municipality
::  Potomac Electric Power Company - electric utility
::  Hampton Roads Magazine - publication
::  Delphinus Engineering – engineering

Excellence
We are dedicated to total excellence and quality in every aspect of our work: in our client relationships, our deliverables and in our team.

Looking to strategically manage growth or introduce new products? Updating your market positioning and branding?

We'll help spotlight your successes and transform your business with powerful marketing tools!

Be assured that LightSource Marketing’s strategies and plans are based on hard data and empirical research studies – not just pretty pictures or the latest design trends.

Request a Marketing Plan.