Branding

Before any graphic design or creative work ever begins, LightSource Marketing will develop a unique positioning strategy for your organization, product or service. This positioning strategy is built upon solid market intelligence and customer research. Our experience indicates that no product, service or organization can be truly successful without it.

Dynamic Print and Online Advertising
:: Logos and trademarks
:: Print (newspaper and magazine advertising)
:: Direct Marketing (brochures, newsletters, direct mail)
:: Interactive (Websites : take the one minute Web test, product/service DVD’s, PowerPoint sales presentations, TV)

Select Client Profiles
:: John Hall Electric – electrical contractor
:: GuideStar – nonprofit Website
:: BECO Construction – construction
:: Maternity Boutique - retail
::  Jon Corbin – professional golfer

Unparalleled Creativity
Our work is always tailored to client needs, and based on solid intelligence. We bring our unique expertise to the marketplace through thoughtful, dynamic creative.

The One Minute Web Test:

  • Do my Web pages load quickly?
  • Is it immediately apparent what my organization does or sells?
  • Is my menu viewable and easy to navigate?
  • Does my site look attractive when viewed with different browsers?
  • Are colors and graphic elements consistent on all pages?
  • Is my company’s contact information easily accessible?
  • Does my site offer valuable information?
  • Does my site reflect my commitment to quality?
  • Would I want to do business with my organization?

Brand Agility Checklist

Is your strategic plan updated for 2009 and 2010?

Have you updated your logo in the last 5 years?

Are your marketing materials (brochures, case reports, and sales presentations) fresh and easily updated?

Are you actively managing SEO? Do you have a defined strategy for online advertising?

Have you extended your brand and imaging to all of your communications materials – especially new products and services?

Do you have updated market and client research? Are your positioning and messaging strategies documented for each product line and the company as a whole?

Are you reaching your target markets effectively and affordably?

If you answered “no” to any of these, it’s time to contact LightSource Marketing.